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Research papers
Conclusions
This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...
Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
Research papers
Marketing plan for the construction and exploitation of Italian cultural heritage collections
This paper describes the worldwide operation, in cooperation with the Ministry for the Environment and Cultural Heritage, for an exploitation of the Italian cultural heritage. Taking into consideration the specific characteristic of the law and the...
Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Tiziano Radaelli
June 15, 1990
Research papers
The key to understanding 1992: Where do we stand?
I will first of all present to you the main elements of the strategy that was developed to relaunch the European Community - primarily an economic relaunch strategy. I will then tell you a few words of the present political problems. And lastly, I...
Catalogue: Seminar 1990: Countdown to 1992
Author: François Lamoureux
June 15, 1990
Research papers
Using research to develop a strategic plan for the arts in London
Greater London Arts is the strategic development agency for the arts in London. They decided to produce an Arts Plan for London which would provide, for the first time, a single vision for the arts. In developing the plan, research was conducted...
Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Cynthia Pinto, Seona Reid
June 15, 1990
Research papers
Thinking global and acting local
The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...
Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990
Research papers
Introduction
The objective of this seminar is to clarify the key issues that face companies in the Single European Market, to analyze how this perspective influences their strategies, and to determine the new needs for information and consultancy which...
Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Debomy
Company: OPTEM
June 15, 1990
Research papers
The first 50 years of the advertising research foundation
"A new organisation to be known as the Advertising Research Foundation was formed at a meeting of advertiser and agency executives held on February 11th at the Union League Club of New York". Thatâs how the press release from the Association of...
Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
Research papers
Resourcing the marketing research capability
Marketing research for me (and most users) includes the systematic analysis of all the relevant market data and most certainly includes company sales information as well as market survey findings. It follows then that the capability is one of...
Catalogue: ESOMAR Congress 1989
Author: John D. F. Martyn
September 1, 1989
Research papers
